Pageant Promotional Tool: Electronic Press Kit

Here is an online tool I find extremely helpful in marketing myself as a singer. I believe this can easily be utilized by pageant women for promotional purposes.

Sonicbids is designed to help bands promote themselves. It also allows promoters to accept submissions from bands in order to book talent for their events. When signing up for an account with Sonicbids, the artist is given a platform in which to compile and organize their promotional materials into an Electronic Press Kit or EPK. The EPK can be viewed with a direct link provided by you, and can also be emailed in its entirety to potential clients giving them the opportunity to easily view your EPK right within the body of the email. Its like sending the promoter everything they need to know about you and what kind of appearances you can make, including photos, a bio, contact information, sound clips, video, sample set lists and technical requirements for your appearances. For as little as $5 to $10 per month you can save on the expense of printing all of these materials to mail in physical form, by mailing them in digital form instead. www.sonicbids.com

Now, don't get me wrong. It is important to have business cards and press kit materials in physical form and with you at all times. However, having an online version will make you more accessible to internet savvy clients and fans. It will also cut back on your printing expenses and will help you be a little green in your marketing efforts.

If you don't use an online platform like Sonicbids, make these materials available on your personal website. You can even password protect that section of your website if you want to limit who is able to view these materials. Having everything organized and ready for viewing will save you time and ensure you don't lose appearances because you are unprepared in your marketing and networking efforts.


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